News

In its latest play at the intersection of sports and culture, the Coca-Cola brand gets ready for football season with its first NFL athlete partner.
Jalen Hurts made NFL history with his Sprite endorsement. He is the first-ever NFL star to endorse the popular beverage.
A new Sprite commercial features the Eagles quarterback and Super Bowl MVP telling viewers to “obey your thirst.” ...
This week’s roundup includes some inspired activations and some campaigns that have everyone — and we do mean — everyone ...