Evaluation is part of the monitoring and control phase of marketing. This element includes various tools and methods used to gauge progress toward marketing goals.

Implementation, evaluation and control are like the three legs of a stool; remove one, and the stool wobbles and crashes to the ground. If you remove one of these items from a marketing plan, it ...

The World Bank’s Strategic Impact Evaluation Fund (SIEF) supports scientifically rigorous research that measures the impact of programs and policies to improve education, ... The majority of the ...