Compiling a customer profile can help you understand your target market more accurately, and should be updated on a regular basis. By gathering information on your ideal customers, you can tailor ...

Either way, your target audience is something every business must have in mind. However, it helps to identify target personas that go much deeper, especially within B2B marketing.

If you have the right data about your target audience, you can design campaigns that resonate with them, which translates to more ROI. Even an improvement of 0.1-0.5% in response rate can make ...