Consumers not only make rational decisions but also emotional ones. Research now recognizes the significance of diverse neglected factors, such as emotions, affect, arousal and pleasure in appraisal, ...

Brown’s research had involved analyzing data about various nuances of emotion. (“I bet we’ve reviewed ten thousand academic articles on all these emotions,” she told me, in Texas.

Emotion recognition based on electroencephalography (EEG) has become an important topic in affective computing. However, current research does not utilize the relationship between channel frequency ...