The NCAA policy change regarding logos on field opens up new revenue source for Texas Tech football. Talks also under way on ...

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Walmart's "brand refresh" has left many people online underwhelmed. The retail giant announced on Monday they redesigned its ...

One last time to wear that Razorbacks logo on the side of their helmets ... "And make no mistake — and I know Texas Tech's the same way — bowl games are wonderful," Pittman said.

The Big 12 commissioner was in Fort Worth on Monday to meet the new director of athletics at TCU, and the topic of ...

The University of Cincinnati Bearcats finally got in the Big 12 win column Wednesday night holding off the short-handed ...

Alain brings decades of industry experience and relationships to the Iceotope board as a former CEO and big tech senior ...

Arizona has caught fire in its first five conference games. However, for head coach Tommy Lloyd, there are still many things ...

Darrion Williams scored 16 points, Elijah Hawkins added 14 with nine assists for Texas Tech and the Red Raiders held Kansas State scoreless for the final 5-plus minutes in their 61-57 win on Tuesday ...

On Tuesday, WT Athletics announced the partnership with BrandU, a top creative firm who focuses on collegiate sports design ...

Sputtering Kansas State will try to end a three-game losing skid on Tuesday when it welcomes to Manhattan, Kan., a Texas Tech team coming off a heartbreaking loss of its own. The Red Raiders (11-4, ...