If brands want to be remembered fondly by event attendees, experts say items with long-term usefulness outweigh cheap ...

Based in New York City, Chip Kidd is best known for his stunning book jackets – most notably for seminal publishing house ...

Brand "authenticity” isn’t about a tagline or a logo tweak, but a lived truth. Today’s consumers expect more than polished ...

From flashing designer logos like billboards to name-dropping exclusive memberships at every dinner party, these desperate ...

Brand style guides can be as simple or as complex as you’d like. A one- or two-page document can lay out the logos, approved colors and typography, but a longer document—some exceed 20 pages – will ...

Peugeot has honoured the very best of its UK dealer network at its annual 'Guild of Gold Lion Awards'. The swanky event, held ...

Flowwow Design Director Darya Buchakova will discuss how AI-generated visuals can align with a brand’s identity and how ...

Nearly everyone in America recognizes the brand name La-Z-Boy, and most will remember it fondly as part of their childhoods.

Attending NDP isn't the only way to show your SG spirit - check out these local brand collaborations as well, just in time ...

The use of a crankshaft and throttle body in the new logo might give traditional Alpina fans hope that the brand won’t go ...

Ahead of the Pixel 10 launch, Google Pixel is estimated to hold the #4 spot in the US smartphone market with minor YoY growth.

The financial company also took a modest step onto the WNBA's courts last year when it became an official sponsor of the Las ...