An active relationship with the media is vital when a crisis strikes. Rumors can destroy your brand, so getting a media statement out fast to the right people can be key.

Data and attention are the currencies of the information age, and media companies need to capitalize on both to successfully compete with platforms. If publishers are going to mount a defense ...

Show you’re a valuable source for the media and the relationships will come easier. – Shannon Tucker, Next PR. 12. BECOME A VALUABLE RESOURCE THEY CAN TRUST.

"Social media increasingly rely on independent fact-checkers to help them free their platforms of disinformation. But, while fact-checkers seek to help users trust quality information, their ...

When Kevin Rudd and his people burst forth with their “Kevin ’07” election slogan nine years ago, social media was seen primarily as a dramatic symbol of generational change: Rudd was the ...

Relationships between PR and media professionals are built on mutual respect and common goals. Both groups want to reach the public with good stories and information people can use to improve ...

A good interview can be the start of a long-term media relationship. ... and new clients may not give you complete information when they hire you. July 02, 2025.

Research recently published in Journalism Studies suggests this deteriorating media relationship has reached new heights. Analyzing more than 250,000 data points from recent Florida elections, ...

The relationship between the FBI and the media has, at times, been confrontational. The FBI's job is to catch criminals, whereas the media have a responsibility to inform the public. Sometimes ...