Brand "authenticity” isn’t about a tagline or a logo tweak, but a lived truth. Today’s consumers expect more than polished ...

The Knox County Board of Education is scheduled to vote on a contract that would “modernize” West High School’s brand, logos ...

Merchandise is a sophisticated marketing channel that reinforces brand identity, drives action and builds emotional ...

Digital PR is an essential part of any serious ecommerce marketing strategy, and brands should focus on building targeted ...

In the competitive landscape of branding and intellectual property, conducting a trademark search before adopting a brand name or filing a ...

Together, Iveco and Tata Motors' commercial vehicle business will have combined revenue of €22 billion (Rs 2.20 lakh crore) across Europe (50%), India (35%) and the Americas (15%).

During its 75-year existence, Dunkin' has featured a variety of logos. Here is every logo the fast food restaurant chain has ...