Brand "authenticity” isn’t about a tagline or a logo tweak, but a lived truth. Today’s consumers expect more than polished ...

The Knox County Board of Education is scheduled to vote on a contract that would “modernize” West High School’s brand, logos ...

Merchandise is a sophisticated marketing channel that reinforces brand identity, drives action and builds emotional ...

Digital PR has shifted from a nice-to-have to a critical part of any serious ecommerce marketing strategy. But PR for ...

In the competitive landscape of branding and intellectual property, conducting a trademark search before adopting a brand name or filing a ...

During its 75-year existence, Dunkin' has featured a variety of logos. Here is every logo the fast food restaurant chain has ...

True transformation means tending a constant campfire. It means building and sustaining momentum, not relying on occasional big fireworks. Because staying on top means never standing still. The ...

Brand style guides can be as simple or as complex as you’d like. A one- or two-page document can lay out the logos, approved colors and typography, but a longer document—some exceed 20 pages – will ...

Singapore's state investment firm Temasek will increase its stake in Ermenegildo Zegna Group to 10%, the companies said on ...

Stanley have collaborated with football legend Lionel Messi in a second collection - and fans can't get enough of it ...

Ten classic logos that were scrapped after public backlash. Learn why these changes failed and what brands can do to avoid ...