Enterprise Singapore has unveiled its first integrated creative campaign, taking an unexpected creative route by weaving the ...

Global brands are finalising next year’s media plans, and the picture that emerges is paradoxical: TikTok is top but it might ...

We believe that IPG has a narrow moat attributable to intangible assets. Intangible assets are derived from decades of granular data on omnichannel and global marketing campaign performance and ...

Suddenly, artists could build global followings from local studios. Carefully edited reels of healed work, time-lapse videos ...

Best Marketing Gigs (BMG), the revolutionary growth marketing platform, has raised the bar for digital marketing services in Africa ...

Traditional Taste, Modern Twist — Ntakos Goes DigitalMore for You Mexico's Sheinbaum blasts Trump admin's move: "completely exaggerated" Why Lions QB Jared Goff had to buy a year supply of beer ...

Interpublic Group, or IPG, the third largest of the traditional advertising companies. is vertically integrated, providing creative ... media. Digital ads as a percentage of total ad spending has ...

Each season, digital marketing carves out a little more space. A local boutique starts running Instagram ads. A builder shows up first on Google. A restaurant fills its tables through a newsletter, ...

As digital marketing navigates tighter budgets, evolving AI integration, and shifting consumer expectations, 2025 presents both challenges and opportunities. Brandwatch’s recent report highlights key ...

Prominent podcasters like Joe Rogan are playing a bigger role in news dissemination in the United States, as are AI chatbots, contributing to the further erosion of traditional media, according to ...

M&M’s promotes cross-generational unity with new creative platform Ads show people of different ages and backgrounds bonding over the candy, which is putting fresh emphasis on the ampersand in its ...