In this climate of rising costs and tariffs, CRM (customer relationship management) and loyalty marketers have a critical ...

Machine intelligence influences brand visibility across a wide range of customer touchpoints. Customers now search using ...

The Growth Dilemma is about how to manage relationships between customer segments. As brands grow and attract new customers, ...

A troubling picture of Mount Rinjani is being painted after the tragic passing of Juliana Marins, who tumbled down hundreds of feet while hiking on the active volcano in Indonesia. The Brazilian ...

Brands have seized on the spectacle of the post-championship celebration as a marketing moment.

Brands can use their loyalty programs as one part of their relationship marketing strategy to help turn casual shoppers into true fans.

AMC Networks is the latest entertainment entity to formally make a deal with emerging Hollywood generative artificial intelligence player Runway AI.

Zuckerberg has said the company aimed to build an AI one-stop shop where businesses can set goals, allocate budgets and let the platform handle the logistics.

Learn how affiliate marketing works, the pros and cons, and which factors position an affiliate program for success.

Azyenberg Group is launching a consulting business to accelerate the growth of game startups via marketing.

Cowboys head coach Brian Schottenheimer is already seeing the positive effects of wide receivers George Pickens and CeeDee Lamb sharing the field in OTAs.

The new supercomputer shows the increasing desire of government labs to adopt more technologies from commercial artificial intelligence systems.