BOGO, Going out of business sale, coupons, rebates, discounts, all of these are examples of Sales Promotions that firms use to entice customers to buy or at least visit their store. Here we look at ...

One reason for this fragmented approach is the antiquated, broken system across sales, marketing and communications teams.

Direct sales and sales promotions are two major components of the promotional element of marketing. The marketing mix outlines four critical strategic marketing elements -- product, place, price ...

Sales promotions are a short-term promotional technique where a company lowers prices to attract more customers and revenue quickly. The product life cycle includes four stages of development all ...

Among the standout findings: AI continues to deliver real productivity gains for teams that use it, yt broader adoption is ...

While many around the country hit the beach, the boardwalk or even host their own backyard barbecue to mark Independence Day, ...

The 2025 AI in Revenue Enablement Report reveals that 100% of surveyed leaders now use generative AI (GenAI) to support sales ...

In this insightful podcast episode, we delve into the powerful strategy of using the sort_by=best-selling feature to boost ...

Learn three ways to use promotions and discounts in paid search to help you boost sales and capitalize on the holiday rush. Fall is here, and that means holiday sales are right around the corner.

Advertising and sales promotion (A&SP) expenditures increased to 5.4% of net sales in Q4 FY25, compared to 4.7% in Q4 FY24 and 3.9% in Q3 FY25, reflecting a push for demand generation.

Software companies employ a lot of developers but, as our CTO, Stephanie Laurent explains, it's actually Sales and Marketing professionals who should be shaping the tech they'll be using. Skip to ...

The company is running a sales promotion, titled “Pyengchang together,” during the PyeongChang Winter Olympics, offering a cheese topping and a 1.25-liter Pepsi for free if customers buy ...