Direct sales and sales promotions are two major components of the promotional element of marketing. The marketing mix outlines four critical strategic marketing elements -- product, place, price ...

Sales promotions are a short-term promotional technique where a company lowers prices to attract more customers and revenue quickly. The product life cycle includes four stages of development all ...

BOGO, Going out of business sale, coupons, rebates, discounts, all of these are examples of Sales Promotions that firms use to entice customers to buy or at least visit their store. Here we look at ...

One reason for this fragmented approach is the antiquated, broken system across sales, marketing and communications teams.

Bare Necessities, Fashion Nova And Saatva launch "pre-tariff" sales before expected price hikes. Exploiting consumer psychology can help avoid future losses.

The company is running a sales promotion, titled “Pyengchang together,” during the PyeongChang Winter Olympics, offering a cheese topping and a 1.25-liter Pepsi for free if customers buy ...

Sales, production and finance outfit Protagonist Pictures has beefed up its marketing and sales divisions with a slew of promotions and new hires. Janina Vilsmaier, previously with Hanway before ...