Using the news or business press to carry positive stories about your company or your products; cultivating a good relationship with local press representatives Just what is public relations?

By completing this specialization, you will be able to: Understand what public relations is and the value it brings to your brand or organization Produce professional public relations materials such ...

1 But too often, company values are seen as poor public relations that really has no meaning of relevance. However, many stories suggest that when values are not simply dictated from the top ...

You don’t need a PR team that specializes in AI. You need one that understands how to craft the right message, deliver it to ...

By Samuel OWUSU ADUOMIIn today’s fast-evolving business landscape, Public Relations (PR) is no longer a peripheral ...

Public relations specialists aim to generate positive publicity for their clients and enhance their reputation. They may serve as the press secretary for the president of the United States ...