HBO Max is back once again. Some industry observers applauded Warner Bros. Discovery's streaming rebrand, but others say it ...

The company unveiled what it is calling its 'Storyverse' initiative at its upfront Wednesday, opening up opportunities around ...

At the heart of successful independent artist marketing is a clear vision, ongoing research, and consistency. The music industry may have evolved, but by staying true to your vision and committing to ...

If you don’t know your “gaze path” from your saliency rating, it might be time to sharpen up on attention metrics, especially if you have a movie or series to promote. AI-driven eye-tracking ...

Lining the hallowed passage—the path on which every prospect who is at the draft will walk before their name is called—will be handcrafted wooden logos for all 32 teams, meticulously created ...

But if Apple TV 4K ads start using these new quotes from Roku’s marketing lead, I don’t think Apple will have any trouble making new sales. Roku today launched its latest streaming sticks ...

Overall, the Bank of America's logo may seem simple, but its symbolic and patriotic attributes have proven essential to its marketing strategy. It's more than just a visual identity; it's a statement ...

All Balls Racing, a premier provider of replacement parts for the powersports industry, has rolled out a new logo and announces an expanded marketing initiative. The following is a press release from ...

"The rhythmic sound of the typewriter, the vintage font and the slow reveal of the Coke logo draw you in ... said some industry players MARKETING-INTERACTIVE spoke to. Rather, it’s an evolution.