Poppi's director of PR and communications told Newsweek that the soda brand can't wait for people to see what's next.

The death of Duolingo's owl mascot has been going viral on TikTok after the company posted a video of his death. NBC News' Sam Brock has more on the viral marketing push ...

Remember when creepy clowns were everywhere in 2016? When the sightings started popping up right around the time Hollywood wrapped production on the new IT movie, plenty of people jumped to the ...

Why do you think Duo died? Duolingo has killed its mascot in a new marketing stunt, but it's brought out the worst in brands.

Viral content isn’t about immediate conversion or pushing sales messages. Its primary function is to create awareness and ...

Atari, the World Health Organization (WHO), singer Dua Lipa and Xbox were among the organizations and brands to offer their sympathies.

One year after Miami Beach launched a viral marketing campaign about the city’s desire to “break up” with spring break, ...

While these kinds of efforts are themselves growing more and more common there is one film whose viral marketing campaign set the gold standard nearly 20 years ago — and will never be beaten.

“This was super fun,” the actor said on The Late Show with Stephen Colbert while reflecting on the viral marketing stunt, which took place Jan. 15. The long-anticipated Apple TV+ mystery-box ...