But how does the network feel about a more adult-themed WWE product? WWE is reportedly inching towards a more "Attitude" product again. WWF Attitude Era logo courtesy of WWE.

There won't be another Attitude Era because we don't have Stone Cold or The Rock there to make it popular. The current crop of WWE guys don't have it in them to do another Attitude Era.

The pre-sale began last night after SummerSlam. - We noted before that WWE recently reached a settlement with the WWF (World Wildlife Fund) which allows them to use the WWF logo on older footage.