• Track email open/click rates based on how customers set up their preference control center. Ultimately, a marketing ...

From creating visionary content to optimizing for LLMs, unpack key tactics influencing industry conversations and fueling new approaches.

Unpack the secrets of next-gen marketing with Jim Lecinski, delving into AI innovations, Gen Alpha insights and omnichannel success.

Marketers succeed when they have a clear strategy. Marketing strategy frameworks provide a route to success. Here are five to ...

Growth marketing is a marathon, not a sprint. Learn how to implement the field’s basic principle of relationship-building in ...

Leaders from Channel 4, Omnicom Media Group UK and Google share three ways to ensure that marketers remain indispensable as the driving force of growth amidst shifting priorities and tightening ...

STP and Goody’s are among the brands made famous by Richard Petty and Nascar exposure. Earnhardt fans were known to be fierce Budweiser and Chevrolet loyalists. Strong associations exist today between ...

A new report has found that parents are being duped by food manufacturers into buying unhealthy foods for their kids.

As innovation accelerates, the future of the fashion industry is becoming increasingly intertwined with technology.

helping to fine-tune marketing strategies for long-term success. However, no single model is sufficient on its own. The best approach is integrating multiple attribution tools for a more complete ...

The company has grown its following thanks to its “unhinged” marketing gimmicks—but that’s not its only strategy.