What is the definitive Alabama logo? We’re talking sports, obviously. Since 2004, the Script A, which bares a near-identical resemblance to the distinctive Atlanta Braves logo (sans the little ...

This UAB Medical West sign shows the slanted A seen in UAB's logo since the mid-1970s. Then UAB turned to Ologie, a marketing and branding agency, which offered three options that were market ...

A company logo is a symbol of your company's identity. It creates your customers' first impression of your company. The best logos send a message to customers about the company's values, create ...

There’s a hot new squiggle on the tech logo scene. On Wednesday, Mark Zuckerberg unveiled Threads, a rival to Twitter that appears to be the most rapidly downloaded app ever.Each new user is ...

What is a logo and what does it do? It is the summation of who you are as a business. It represents you concisely, while being a visual tool to help your customers retain your identity.

But really, in most circumstances, using “logo” for everything is just fine, say Pentagram’s Michael Bierut and Ammunition Group’s Brett Wickens. Just don’t expect the pedants to like it.