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Jolissa Skow is a freelance writer and content strategist with a background in SEO, Google Analytics, and WordPress. She's been published on G2, UpCity, Salesforce, and more, ...

In SEO, this means Google may prioritize content that introduces new insights, perspectives, or data, rather than just repeating existing information.

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Google SEO is a complicated recipe, but PR has always been one of the most important ingredients. Overlook it at your own peril. Forbes Agency Council is an invitation-only community for ...