The role of public relations is crucial to building and maintaining a good reputation for a company, yet there’s often confusion surrounding what exactly it does.

As PR specialists, we serve as liaisons between our clients and the public. Contrary to how many people perceive the field of PR, it is not all glitz and glamour.

However, executive buy-in is non-negotiable for a PR program to truly succeed; without it, even the best-laid PR plans will suffer. Here’s why securing that buy-in is crucial and how to make it ...

You can use your PR as a creative touchpoint for a variety of SEO-related activities. For instance, consider a scenario where you create a press release to announce a new product.