Here are the three non-negotiables you should expect from your PR agency for a successful partnership. If they aren’t living ...

However, marketers need to keep in mind that journalists write news stories, not promotional pieces, and that PR teams need to work within that constraint. By understanding that, marketers can work ...

Using the news or business press to carry positive stories about your company or your products; cultivating a good relationship with local press representatives Just what is public relations?

Public relations specialists aim to generate positive publicity for their clients and enhance their reputation. They may serve as the press secretary for the president of the United States ...