Public relations is the opposite of advertising ... Using a clothing boutique as an example, some goals may be to increase your store traffic, which will translate into increased sales, and ...

A public relations, advertising and applied communication major learns to use communication strategies to help shape the image of a company, organization or brand and to convey information to the ...

public relations specialists shape public perception of their organization and communicate its goals and mission. This may include writing news releases, responding to media inquiries and handling ...

Public relations specialists aim to generate positive publicity for their clients and enhance their reputation. They may serve as the press secretary for the president of the United States ...