Researchers assessed health communication messages that effectively educate the public and raise intentions to get skin exams.

Democrats are grappling with how to up their game on social media following an election cycle where they acknowledged they ...

Lamb said though much of scientists' communication on social media is directed at other scientists, by virtue of the medium, information is making its way to the broader community, noting ...

Even before the world's oldest president confirmed that he would run for an eighth term in power, his social media accounts left experts in no doubt. By the time 92-year-old Paul Biya officially ...

Two-Way Communication At all levels of social media marketing, you must remember that it is two-way communication. Read the responses you get.

The decision by tech companies to clamp down on President Donald Trump's ability to speak to followers through mainstream social media may force him to tap more traditional methods of ...

How Social Media Is Shaping Our Fears of — and Response to — the Coronavirus 6 minute read A traveler in a face mask uses a laptop computer at the Sheremetyevo International Airport.

When using social media to nudge people toward safe and healthy behaviors, it's critical to make sure the words match the pictures, according to a new study. After looking at social media posts ...

I’ll explore how professionals can better understand social media’s impact on audience engagement and outline strategies to enhance digital communication and branding efforts.

Social media is an excellent form of communication that can have devastating results if it is not properly managed.

A flashy campaign may get thousands of likes but fail to influence real-world behaviour if it is not sophisticated, strategic ...