User-generated content has become the backbone of modern marketing—but most advice focuses on theory rather than execution.

A social media marketing plan is a focused framework that guides how your brand engages with its audience across social ...

Understanding how "Targeting" and "Observation" work in Google and Microsoft Ads is essential if you want your campaigns to ...

Ulta Beauty’s latest results suggest that, even in a turbulent economy, shoppers continue to prioritize beauty—especially when it’s served with innovation, exclusivity, and well-timed ...

I'm Expedia's marketing chief. Here's how we're preparing for a future when people use AI to plan their vacations.

What Diageo’s Formula 1 Strategy Can Teach You About Luxury Marketing As consumer expectations evolve, luxury brands are redefining experiential marketing.

Cryptique is an intelligent marketing analytics and attribution platform purpose-built for the Web3 ecosystem. By bridging off-chain user acquisition data with on-chain behaviour, Cryptique enables ...

Disney CEO Bob Iger has praised Thunderbolts*, calling it the "first and best example" of a Marvel Studios that's focusing on quality instead of quantity. Ms Marvel's Iman Vellani also has some ...

By adopting these modern marketing tactics, your firm can create a sustainable pipeline of high-quality clients, improve client retention and grow your practice. Now is the time to assess your current ...

Build your business with our 9-step real estate marketing plan. Start off strong with our free downloadable real estate marketing template.

That’s why impact-based marketing hits different. These are the kinds of effective marketing campaigns that stand for something and stick with people long after they scroll past.

How Duolingo’s social media team built a viral marketing strategy Stunts like killing off its beloved mascot Duo have helped the company grow into a massive internet success story.