In many ways, AI has transformed PR. But the fundamentals haven't changed. You still need to earn high-quality media coverage. The difference is that now, those features are no longer just about ...

PR is summoned like the fire service, expected to swoop in and heroically put out the flames of disreputation with expertise, strategy, and a good dose of spin, if needed.

Research by Professor Ike Silver and co-authors examines why people tend to escalate moral judgments when responding publicly ...

In 2025, culture is strategy, and collaboration is its delivery system. The top-performing South African businesses are ...

Public relations (PR), marketing and advertising play a crucial role in corporate communications. These terms are often confused with each other, as they all aim to influence the perception of a ...

Public relations and marketing have similar tactics but focus on different goals. Here’s why both are crucial for your company.

The Difference Between Marketing, Advertising, Public Relations & Sales Promotion. Marketing is the overall process of communicating and delivering products to a target audience through the ...

Can your business and in-house team handle marketing and PR alone? Learn how to decide whether to outsource these initiatives.