In many ways, AI has transformed PR. But the fundamentals haven't changed. You still need to earn high-quality media coverage. The difference is that now, those features are no longer just about ...

PR is summoned like the fire service, expected to swoop in and heroically put out the flames of disreputation with expertise, strategy, and a good dose of spin, if needed.

Research by Professor Ike Silver and co-authors examines why people tend to escalate moral judgments when responding publicly ...

In 2025, culture is strategy, and collaboration is its delivery system. The top-performing South African businesses are ...