What PR Does. In the PESO Model®, created by Gini Dietrich, four pillars — paid, earned, shared and owned media — work hand in hand.Public relations focuses on earned media, which is the ...

At the holding level, Omnicom Public Relations Group leads the industry with $1.545.8 billion in revenue, closely followed by WPP ($1.403.6 billion) and Interpublic Group ($1.386.20 billion).

Proverbially, this is where the human touch of public relations can never be stumped. No amount of AI can replace the expertise of PR professionals during times of crisis.