I grew up in the era when they gave you antibiotics if you sneezed twice—I had quite the collection of those plastic orange pill bottles with the white caps. I remember wondering vaguely why they were ...

Target flipped bottle design on its head when it introduced in 2005 a red container with the opening on the bottom. That allowed the label to wrap around the top so it could be seen from above.

It’s a shift away from the “amber bottle we know too well,” says Russell Gong, Cabinet’s other cofounder and president. Subscribe to the Daily newsletter.

Vivian Ruth Sawyer went fishing through her trash to rescue the old Target bottles soon after opening her stapled prescription bag to find the dowdy, white-capped amber vials that are common in ...

Sawyer still holds out hope that any new system CVS adopts might include features from the old Target bottles to replace the amber bottles, which she describes as a "ghastly" leftover from the 1950s.