Astronomer is using its newfound viral fame and poking some fun at itself by hiring celebrity Gwyneth Paltrow as its “temporary spokesperson” following the Coldplay kiss cam scandal and the resignations of its CEO and head of HR.

Kristin Cabot, the chief people officer of Astronomer, has resigned, the company confirmed to CNN Thursday.

The episode resulted in endless memes, parody videos and screenshots of the pair’s shocked faces filling social media feeds.