B2B Marketing Executives" focuses largely on resilience when budgeting the year ahead. Recommendations include investing in ...

Fat Brain Toys, E.l.f., Topdrawer, Schmidt Brothers Cutlery, Swingline Staplers and The Honest Kitchen—share strategies on ...

Bob's Furniture Chief Marketing Officer Steve Nesle shares why he’s betting on entertainment content where the brand ...

A tight brief with clearly defined objectives is very important to enabling great creative work, according to 82% of clients ...

According to a new report from PartnerCentric, 41% of Americans—and 48% of Gen Z—are actively planning to spend less time on ...

Cisco SVP and CMO Carrie Palin discusses the company's recent Cisco Live conference, the brand's involvement with women's sports, AI use cases, B2B thought leadership and more.

We sat down with McKinsey & Co. partner Robert Tas to discuss the report findings, reasons for the CMO-CEO disconnect, how successful companies are handling customer growth and the biggest lessons for ...

Enterprise B2B marketers are now emphasizing revenue-focused KPIs over vanity metrics such as clickthrough rates and lead volume, according to a study from B2B marketing specialist 2X and management ...

We spoke with Lowe's CMO Jennifer Wilson about the company's give-back initiatives, new creator network, its marketplace launch and critical career moves for an aspiring CMO.

At a media event announcing the launch of new ad tools, DoorDash chief marketer Kofi Amoo-Gottfried shared his thoughts on where the advertising industry is headed.

Influencer marketing is on the rise, with 59% of all marketers—and 69% of U.S. marketers—planning to partner with more influencers this year, according to a new report from Sprout Social.