HubSpot’s June updates will help with smarter AI, cleaner data and more power across the platform. Here are the updates you need to know.

In January 2020, Scott Brinker introduced five martech archetypes: maestros, makers, modellers, marketers and managers. His framework maps roles based on their internal or external focus and whether ...

Six predictions about AI and marketing that may surprise you AI isn't replacing marketers—it's transforming them. Discover what the future holds and why most orgs still aren't ready for it.

The digital retail landscape is undergoing a fundamental shift. Generic product catalogs and one-size-fits-all marketing approaches are fast becoming relics. Today’s consumers are harder to win over — ...

Having the tools and information to make data-driven decisions is no longer a “nice to have” but a necessity. Teams relying on gut instincts and anecdotal evidence for planning are falling behind more ...

Why do so many marketers still email like it’s 1999? Despite all the tools we have to optimize frequency and personalize content, my inbox shows how little most brands have evolved their email ...

B2B buying isn’t a solo act. See how understanding group dynamics can make your marketing more precise and effective.

Mel Robbins is a New York Times bestselling author, former CNN legal analyst, and a globally recognized expert in personal development. Her “Let Them Theory” offers a simple but powerful mindset: when ...

Three major surveys reveal that data integration and organizational capability, not tools, are the biggest barriers to martech success.

5 ways B2B differs from B2C — and 3 ways they align Unpack the nuances of B2B and B2C marketing — their unique challenges, overlaps and why the “business-to-human” mindset matters.

Why are customer journey maps useful for marketers? Customer journey maps contain a wealth of information for marketers. With this information, marketers can build better experiences and make deeper ...

Are your LinkedIn Ads underperforming? You might be making these errors. Fix your targeting, ad formats, and measurement for better ROI.