In this week’s episode of the B2B Marketing Podcast, we spoke with The Think Tank about their win for ‘UK B2B agency of the year’ at our 2024 B2B Marketing Awards. We were joined by Liam Bateman, ...

In the wake of the release of Edelman’s latest Trust Barometer report, which had worrying implications for trust across society, I’ve been speaking to six leading marketers about the importance and ...

To put it simply, AI refers to the simulation of human intelligence by machines, designed to perform a wide range of tasks. For B2B marketers, this means having access to increasingly sophisticated AI ...

Bill shock is one of the biggest pain points in the telco industry. Customers who receive high bills churn twice as much as other customers. Beside financial implications, it’s the confusion about ...