Martech mistakes are causing serious fallout for marketing teams—24% of senior marketers lost customers last year, and nearly all CMOs faced at least one issue tied to their tools.

As cookies fade with Search, CTV and AI are among the favoured digital marketing methods, according to a survey of 500+ ...

Google added new AI tools to Search and YouTube in Southeast Asia to simplify ad creation and adapt to changing search habits.

Kaitlyn Pearce explains why Audio Network limits the use of AI for video marketing in favour of human creativity.

As users shift to AI chatbots for search, Athena helps brands track and improve their mentions in AI responses.

Joe Green is a writer based in Bristol, UK. He acquired his first computer and dial-up modem in 1992 and has worked in the tech industry since 2000. He writes and podcasts, specialising in open-source ...

As digital marketing navigates tighter budgets, evolving AI integration, and shifting consumer expectations, 2025 presents both challenges and opportunities. Brandwatch’s recent report highlights key ...

WhatsApp ads rollout begins globally with Status ads and paid channels. Meta ends 11-year ad-free messaging experience for 3 billion users worldwide.

Earlier this year, Netflix’s Adolescence sparked a national conversation around social media, the “manosphere”, and its impact on boys and young men. How are young men represented? Where do they ...

The battle over Europe’s digital regulation has intensified as major tech platforms challenge the Digital Services Act fees imposed by the European Union. On Wednesday, Meta Platforms and ...

Marketers are adjusting to AI tools that now influence everything from SEO and content discovery to ad targeting.

You built your martech stack to bring you closer to your customers — to make sharper decisions, craft smarter campaigns, and drive strategic growth. That’s the dream. The reality? Most stacks are ...