Sep 25, 2023 · This course is designed to teach students about the array of public relations tools available to them, with particular emphasis on writing, digital content creation and production of other communications collateral.

Learn strategies and tools to gain mastery in the field of public relations. No previous background knowledge is required; however, you should be interested in media and an avid news consumer as a student of public relations. Understand what public relations is and the value it brings to your brand or organization.

The document outlines a public relations course including course goals, units of study, and descriptions of topics like persuasive writing, media relations, and crisis communication. Key areas covered include defining public relations, distinguishing it from advertising, ethics and legal responsibilities, writing for different audiences and ...

In this course you will: • Define Public Relations, its role, and importance across various organizations • Identify crucial elements of strategic PR planning • Describe the key components of a successful PR strategy • Outline the process for creating a simple PR plan • Explain core media relations principles • Define Generative AI ...

Examine and explore public relations principles, concepts and emerging trends associated with the role of the PR practitioner. Explore career paths, such as investor relations, community relations, public affairs, and event management.

This course will cover the principles of management and their application to public relations. It examines the structure of public communication organizations, and the management of resources to accomplish the PR functions.

Course descriptions for the major and minor Public Relations and Marketing Communications at Ohio Dominican, Central Ohio's only Catholic University.

Discover a range of courses covering public speaking, mass media, communication design, and more. Develop essential skills for effective communication.

PRE 2200: Introduction to Public Relations Course Description This course serves as an introduction to public relations as a part of mass communication, with an emphasis on the tools and methods practitioners use to achieve communication objectives. Topics will include communication theory, research, planning, implementation, and evaluation.

Students will explore the role of identity/self and perception, verbal and nonverbal communication, listening, and culture in human interaction. These concepts will be further applied to the study of relationships, small groups, organizations, rhetoric, and media.