Mars Blackmon is a fictional character in the film She's Gotta Have It (1986), played by the film's writer/director, Spike Lee. In the film, he is a "Brooklyn-loving" fan of the New York Knicks, sports, and Air Jordans (the basketball shoes worn by Michael Jordan).

May 21, 2022 · When Wieden + Kennedy called Spike Lee to lace Nike’s new ad campaign, the famed director dialed his own number as She’s Gotta Have It character Mars Blackmon. Get the story behind the story.

They wanted to pair Lee's character, Mars Blackmon, who greatly admired athlete Michael Jordan, and Jordan in a marketing campaign for the Air Jordan line. Later, Lee was asked to comment on the phenomenon of violence related to inner-city youths trying to steal Air Jordans from other kids. [ 74 ]

Nov 24, 2017 · It’s around the 11-minute mark when Mars Blackmon literally careens into She’s Gotta Have It, Spike Lee’s 1986 directorial debut. Blackmon, played by Lee, rides his bike straight into the...

Feb 13, 2015 · Today: Mars Blackmon from the movie She’s Gotta Have It (1986), written by Spike Lee. Here is Jason Cuthbert’s weekly Great Character post. Back in 1986, She’s Gotta Have It emerged as an independent film that did everything differently. SGHI was shot in beautiful black and white.

May 18, 2022 · Spike Lee may be known as a director first, but to sneaker enthusiasts, he’s also famous for his portrayal of She’s Gotta Have It character Mars Blackmon, who played a pivotal role in Nike ‘s...

May 2, 2022 · Spike Lee and his Mars Blackmon creation are an intricate part of Jordan Brand’s legacy. It is nearly impossible to envision the company without its strong ties to Mars Blackmon and Spike Lee. - Adam C. Better

Jun 16, 2017 · Spike Lee has his own pair of Air Jordan 1s releasing, and they were the only shoes appropriate for his famous character, Mars Blackmon. In the summer of 1985, Spike Lee was an 28-year-old...

Feb 23, 2021 · Spike Lee's Mars Blackmon-Michael Jordan commercials helped to cement Nike's place in pop culture iconography and may have begun sneaker culture fandom.

Jordan Brand offers Spike Lee his own signature colorway of the Jordan Spiz’ike with the ‘Mars Blackmon,’ which features a colorway reminiscent of the ‘Fire Red’ Jordan 3.