Trade Promotion Management (TPM) helps you oversee the promotions that you run for your retailers, from planning to completion, to ensure that each promotion achieves its objectives. …

Whether creating special product bundles, organizing a trade allowance, or launching a loyalty program, executing trade promotion management plans correctly can improve sales and …

Mar 26, 2025 · Trade promotion management (TPM) is the process of budgeting, planning, and reconciling a company's trade spending, intending to drive sales and profitability while …

May 8, 2023 · In this article, we aim to provide sales and accounts professionals in the CPG industry with a fundamental understanding of trade promotion management. Our goal is to …

Trade Promotion Management (TPM) Software aids in the planning, execution, analysis, and reporting on trade promotions. It offers many benefits, including improvements in process and …

Trade Promotion Management is a Consumer Goods Cloud product which helps consumer goods companies plan, manage, execute, and analyze their trade activities and collaborate across …

Feb 5, 2025 · Trade promotion management is the process of managing trade spend activity in the retail and foodservice industries. It encompasses the entire trade promotion lifecycle of …

TELUS Consumer Goods offers a range of trade promotion management (TPM) software solutions to flexibly fit businesses of all sizes and geographies.While technical implementation …

Discover how integrating technology with strategic planning can transform your trade promotion efforts into a competitive advantage. Understanding TPM and Its Core Functions. TPM serves …

Use the new Trade Promotion Effectiveness (TPE) Analytics app to measure and monitor the effectiveness of your trade promotions. TPE dashboards help you make better business …