The university logo combines two elements: the Power T icon block and the wordmark. Together, these elements uniquely communicate both our tradition of excellence and our position as a dynamic public research university.

The Power T icon block must appear in the upper left corner of the display. It must link to www.utk.edu. Note: This is a special case use for the icon block, which may not be used as a stand-alone image elsewhere on your website.

Gotham is the university’s primary typeface. It’s a clean and modern sans-serif typeface that works well for display copy, body text, and everything in between.

The university’s trademark licensing program protects the use of the university’s names, logos, slogans, insignias, symbols, and mascots. University fiscal policy requires that one of the university-contracted licensed vendors be used to produce any merchandise that bears a university trademark.

There’s no denying that we are distinctive. We are the one and only Volunteers, and our blood runs a very particular shade of orange. Though these are two very big parts of our brand, there are other ways to show that you are a part of UT.

The university’s brand guidelines and standards have been established to ensure we present ourselves consistently to our audiences. Working together, we can strengthen our university now and make it even better for future Volunteers.

Everybody loves swag. From T-shirts, pens, and tumblers to lanyards, and sunglasses, promotional items are a great way to get the word out about your program or unit.

Tennessee Orange is the most recognizable component of our brand and is key in making us stand out from the crowd. White and Smokey are also primary colors and should be used to accent the boldness of the Tennessee Orange.

Jun 30, 2022 · UNIT LIAISON; 1794 Scholars Program: Pat Akos: Academic Advising: Lacey Wood: Academic Advising Initiatives: Lacey Wood: Academic Success Center: Lacey Wood: Accounting and Information Management, Department of

The official seal of the University of Tennessee features images of an open book, globe, sextant, gear, and laurels. The words “agriculture” and “commerce,” and images of a plow and riverboat, are elements of the seal of the State of Tennessee.